PRESS RELEASE

For Immediate Release: September 9th, 2011

Lone Star Shootout Welcomes Dick’s Sporting Goods as Title Sponsor

Dallas Lacrosse, co-organizer of the Lone Star Shootout, is delighted to announce that it has formalized a partnership with national retailer, Dick’s Sporting Goods. Dick’s will become the title sponsor of the 2011 Lone Star Shootout, one of the largest lacrosse tournaments in Texas. The tournament will be held November 19 and 20 at Five Star Park in The Colony, a suburb of Dallas, TX.

“We are very happy that Dick’s Sporting Goods has chosen the Lone Star Shootout as a partner.  It says a lot about our event status and for the future of this great lacrosse tournament”, says Dallas Lacrosse president Gary DeSerrano. “Our primary goal is to organize one of the best youth lacrosse events in the country and Dick’s partnership shows that we are on the right track. We look forward to working with the great folks at Dick’s Sporting Goods for many years to come.”

The Dick’s Lone Star Shootout is a nationally publicized youth lacrosse event. The tournament hosts boys teams as young as 1/2 grade up to High School Varsity. The collaborative effort between Gary DeSerrano, of Dallas Lacrosse and Steven Kravit, former tournament director of the Plano Junior Jam, have grow the event from 54 teams in 2009 to 100+ teams in 2011.

For more information, please contact:

Gary DeSerrano, Dallas Lacrosse, (469) 222-9506, gary@dallaslacrosse.com

Michelle Billardello, Dick’s Sporting Goods, Community Marketing Manager, 724.273.4282, michelle.billardello@dcsg.com

About Dallas Lacrosse

As a subsidiary of K&G Sports LLC, Dallas Lacrosse operates lacrosse events, camps and tournaments across the United States.  The Dick’s Sporting Goods Lone Star Shootout is its featured event held in Dallas Texas annually.

About Dick's Sporting Goods, Inc.

Dick's Sporting Goods, Inc. is an authentic full-line sporting goods retailer offering a broad assortment of brand name sporting goods equipment, apparel and footwear in a specialty store environment. The Company also owns and operates Golf Galaxy, LLC, a golf specialty retailer. The Company currently operates over 450 Dick's Sporting Goods stores in 42 states, 81 Golf Galaxy stores in 30 states and e-commerce and catalog operations for both Dick's Sporting Goods and Golf Galaxy.Dick's Sporting Goods, Inc. news releases are available at http://www.dickssportinggoods.com/investors